Taylor’s Lover Is Pretty Well Loved

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When I saw the Taylor Swift Lover album in Target stores, my intial reaction was WTF. I’m not a Swiftie, but I respect her grind and artistry. I even like some of her songs.

The last album I physically purchased (like in store) was Tyler the Cerator’s Scum Fxck Flower Boy. The last album I received was my Anderson .Paak Ventura CD that came with my ticket. I purchased two tickets so I had the option of getting a physical and digital download.

Artsists still are making physical album sales. In a streaming era, they’re still being counted and reinvented as bundles, etc.  It’s no secret. Artists are making a ton of money from touring / merchandise and if this is new to you peep the articles below.

1. Nine Ways Musicians Actually Make Money Today

2. The Richest Artists In the World Make 75%+ of Their Money from Touring

 

Okay back to Taylor Swift’s Lover Album.

I think it’s very interesting and shows that she’s focused on selling a user experience instead of an album. I heard that her tour wristbands for The Reputation Tour lit up depending on the song (more deets here). 

Target’s Taylor Swift Deal includes

• Lover CD
• 2 bonus audio memos from Taylor’s songwriting sessions
• Each version includes a unique set of Taylor’s journal entries, handwritten lyrics and archived photos
• Poster (varies by each version)
• Lined, blank journal page
• Lyric book

Amidst the label drama she has, Swifties are purchasing the album. Go Taylor! 

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